The Teaser Trailer.

A teaser trailer is a short trailer used to advertise an upcoming and typically big-budget and popularly themed film. Unlike theatre trailers they are fairly short in length, usually between 30-60 seconds, containing minimal but significant moments of footage from the film. Teaser trailers are enticing and exciting: they do not reveal much about the storyline but show enough to create a desire from the audience to watch the film thus creating a hype for the film's release. In order to allow apprehension to build in the public's mind and therefore make them want to buy tickets to watch the film in the cinema, teaser trailers are released long before the actual film that they are advertising. This is the reason for the name 'teaser' as the public are surrounded in the temptation of the trailer for a long time which therefore 'teases' them and encourages to watch the film when it is released. In the modern world of web 2.0, teaser trailers are increasingly focused on Internet users and therefore have to be powerful and gripping in terms of editing and content in order to create an impact on the viewer as the Internet provides fast access to many teaser trailers, enabling the viewer to compare them quickly and easily.